Growing a business is no small task. There is no successful business that was built in a day. Every successful business is a product of lots of planning and investments. It is one thing to start a business and another to ensure it grows and meets the target. Hence, the need to upscale your business cannot be overemphasized.
Here are six strategies business experts from various fields recommend to grow your business and give you your desired outcome.
- Balanced operations and leadership
To grow in business, you must be laser focused, and have strategies that can help you achieve your goals when opportunities present themselves. Improving your operations using measurable and orderly systems that you can constantly reproduce is essential.
“First, become clear on the best way to pursue the opportunity. Then, perfect your operations with measurable, systematic processes you can replicate consistently. Understand what contributes most to your impact at a granular and macro level and maximise that in everything you do,” says Brandon Dawson, serial entrepreneur, co-founder, and CEO of Cardone Ventures; founder and CEO of Audigy; host of The B Dawson Show.
Furthermore, building a team with a similar vision and goal is pivotal for any business to grow. Hence, possessing formidable leadership traits is strategic to upscale in business. “Align individual team members’ successes with your objectives. Teach them to break through their limiting beliefs so that you can conquer your shared mission together,” he says
- Associate with those who have the result you seek
Association is powerful. Surrounding yourself with people who achieved the desired results in a given sector will only make replicating their results easier. Josh Steinberger, founder and CEO of Next Gen Restoration, advises that one should surround yourself with others who have done it. They have already been there, made mistakes, and paid the price. At first, you will need to pay to get in the room with them. But the life-long friendships and partnerships are worth every penny.
- Master the art of traffic and sales
Excelling in business boils down majorly to sales output and traffic channels. “If you can create an unlimited number of potential customers and convert them with a sales funnel, you can grow your business 10x quickly,” says Rudy Mawer, founder and CEO of ROI Machines and RudyMawer.com, Facebook marketing and ad expert. It is not enough to have so much traffic. A critical question is how much of the traffic is converted to sales.
- Dream big
“Have a big vision that becomes magnetic and excites your team to help you accomplish your desired results. Then continue to evolve and think even bigger,” says Keri Shull, founder of the Keri Shull Team and co-founder of real estate coaching business HyperFast Agent. As you continue to grow, hire and fire to sustain your vision. You must be ready to make difficult decisions that align with where you are going.
- Provide top-notch delivery
Nothing is as satisfying when a client gets real value from your service. Trust me, they will come back again. “Providing real value to your customers is powerful. Its importance cannot be overstated. Offering a solution to a real problem that people care about will make it much easier to run a business,” says Melanie Perkins, co-founder and CEO of Canva.
- Develop a compelling business culture
A company grows faster when they have an outstanding business culture. Identify your ‘why’ as a brand, then set measurable goals to achieve that purpose. “To truly realise the power of a unified vision, translate it into a shared vocabulary like a mantra, phrase, cheer, or rallying cry,” says Peter Hernandez, president of the Western Region at Douglas Elliman; founder and president of Teles Properties.
A compelling business culture will make your client find you again after every deal. Uphold core values as a brand. “Success requires physical and mental stamina, emotional intelligence, and powerful habits that are reinforced daily across the organisation,” he says.
Like a baby, every business that will stand the test of time has to be nurtured and allowed to grow. There is so much to be done to achieve sustainability and growth in business. These helpful tips can go a long way to getting you started—cheers to growth and plenty of profits.
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