Hon. Penina Malonza has been appointed the cabinet secretary for the Ministry of Tourism, wildlife and heritage in Kenya.
The Ministry of Tourism will align its strategy to the government manifesto on the revival of the tourism business to achieve the potential the sector has in improving the country’s Gross Domestic Product (GDP).
The newly appointed Cabinet Secretary for Tourism Wildlife and Heritage, Malonza, disclosed this while speaking at her NSSF offices during the handover ceremony by the outgoing CS Najib Balala.
“The ministry will adopt new but tested strategies to turn around the sector.
“We have to align to the new operating environment; there is no time to drag on the implementation of these new strategies and quick wins that will put the sector on track.
“The industry is ever faced with a changing environment, and there is a need to embrace the changes. “For instance, millennials are seeking new experiences through adventure & sports, & it is our duty to design niche products to cater for them.”
“The addition of the Heritage department under her Ministry will help consolidate gains and other opportunities that the country is known for in as far as heritage and cultural showcases were concerned.”
In attendance was Principal Secretary State Department of Tourism Zeinab Hussein and her State Department of Wildlife counterpart Dr Susan Koech among other ministry officials.
CS Malonza thanked Balala for steering the Ministry and promised to hit the ground running in implementing the Ministry’s vision and strategies.
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