Borderless Trade Network, a gender and trade advocacy Organization in Nigeria, has expressed its readiness to provide access to funding and technical support for female-owned Micro, Small, Medium-scale Enterprises (MSMEs) through its WINHER initiative.
Speaking during the launch of the WINHER initiative in Lagos, the Founder of Borderless Trade Network, Olori Boye-Ajayi, noted that the advent of the AfCFTA means that MSMEs need such outlets that promise ease of business and an opportunity to scale to meet the increase in demand of their product and services while competing at an international scale.
“As an organization, we gathered that women in trade particularly were having difficulties accessing adequate fundings to scale up their business operations which had to do with investment gaps. Out of the 2,500 female entrepreneurs we surveyed, we realized that there was not a large number of them that had personal investments. Thus, we discovered that there would be no trade if there were no investments” she said.
The WINHER project is dedicated to empowering women to achieve financial wellness through the demystification of wealth creation, provision of networking opportunities, education on investment opportunities and principles, the discovery of sources of funding, and the chance to build new partnerships to enhance their entrepreneurial capacities and improve their approach towards wealth generation.
According to Boye-Ajayi, the program’s goal is to impact 30,000 women within the next three to five years across Africa. The target audience for the program is female entrepreneurs within Africa and in the diaspora who are seeking to gain the ability to build long-term wealth through financial education and access to high-interest paying investment opportunities.
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